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Marc Buchanan is the founder and designer of Pelle Pelle. From it's inception in Detroit in 1978, Pelle Pelle centered around incredibly detailed borderline outrageous leathers, combining unconventional colours and over-the-top accents. ”Every jacket is like a piece of art”, explains Buchanan. “Our stuff is not for the faint of heart.”
Buchanans unique leather creations quickly earned the affection of the young style conscious urban customer, a yet undiscovered market for much of the mainstream apparel industry. ”The urban customer provided a lot of excitement in the marketplace”, says Buchanan.
“Pelle Pelle and other young urban brands”, he continues, ”addressed a marketplace that had never been addressed before.” In fact the leathers became so well recognized that, in the early 90's, Buchanan expanded the label into sportswear becoming one of the 21st centurys leading young men's lifestyle brands.
In 2002, Too Shy became the official Pelle Pelle distributor for the whole of scandinavia, including Denmark, Sweden, Norway and Finland, back then with the brand being handled by a German licensee.
10 Years later, in 2012, Too Shy themselves took over the european license for Pelle Pelle, designing and producing the collection the “Copenhagen” way. Now, 3 years later, Pelle Pelle is again being sold in more than a dozen European countries and continues to grow and increase it's network steadily.
Today Pelle Pelle designs a big collection, containing everything from sublime denims and woven pants to knitwear, from intricate outerwear to headwear and accessories, providing a wide range of up-to-date styles catering to customers, new and old.
The brand still aims to make high quality goods for urban-minded, fashion conscious men, with all efforts and focus on providing outstanding design as well as distinguished quality.